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The Business of Craft Beer: Building a Successful Microbrewery Thursday, December 7, 6:00 - 9:00 PM 360 Brew Classroom (next door to Rambler's Bottle Shop) Rocky Mount Mills 1139 Falls Road Rocky Mount, NC Register Directions Craft beer is a fast-growing business with more opportunities on the horizon! Brewing enterprises are projected to grow by more than 5,000 operators over the next five years, while total employment of workers in craft brewing will rise by 4.7% to 11,514 workers according to IBIS World, Craft Beer Production, IBIS World, August 2016. Learn what it takes to develop a successful microbrewery business from two experts in the field. Attorney, John Szymankiewicz is the founder of The Beer Law Center and wrote "Beer Law: What Brewers Need to Know." Four of John's books will be given in a drawing at this seminar! Audra Gaiziunas, co-facilitator, Brewed For Her Ledger LLC, has served 110+ brewery and cider clients from coast to coast in the areas of strategic finance, accounting information systems, marketing management?, and strategic operations. Join us for this informative session to learn about: 12 Steps to Better Number Crunching Delve into some of the brewing industry's most common financial hiccups Understand why many of these mistakes happen Discuss practical solutions to each mistake Provide a framework for strategic financial thinking Creating a Business Plan The Essential Components of the Narrative The Financial 411 Branding Your Brewery Distilling Your Mission and Vision Finding Your Voice Business Environment Understanding the 3 tier system Alcohol Regulation (generally) Getting Started Location Licensing Lots-a-luck Managing Your Brand (the legal side) Trademark Labeling and Advertising Managing Your Business Employees Liability Best Practices Managing Your Exit Save your pennies Shield your equity Sell the brewery John Szymankiewicz ?Founder of Beer Law Center and the head of the corporate and business practice areas of Matheson and Associates, PLLC. John’s practice is focused on alcohol law and regulation, corporate and contracts law, and advising small businesses. As a home brewer for nearly 20 years, the move to practice alcohol regulation law was a natural fit. He knows the distinction between a taproom and a brewery and how distribution/franchise laws can affect your business. Audra Gaiziunas ?After serving as Dogfish Head's Controller and Mother Earth Brewing's CFO, Audra Gaiziunas launched her own consultancy, Brewed For Her Ledger LLC, in 2013. As a fractional CEO/CFO for craft beverage, Audra has served 110+ brewery and cider clients from coast to coast in the areas of strategic finance, accounting information systems, marketing management, and strategic operations. 70% of her clients are startups. When she isn't consulting, you'll find her homebrewing, writing, speaking, trail running, and enjoying the beautiful outdoors of Asheville, NC. Beer Law: What Brewers Need to Know We're feeling very merry! Attend for a chance to receive a free book! Drawing! Four copies of John's book, "Beer Law: What Brewers Need to Know" will be awarded to selected participants. Small Business Center at Nash Community College 522 N. Old Carriage Road, Rocky Mount, NC 27804 252.451.8233 nashcc.edu/sbc trpeaden297@nashcc.edu
The Business of Craft Beer:
Building a Successful Microbrewery
Thursday, December 7, 6:00 - 9:00 PM
360 Brew Classroom (next door to Rambler's Bottle Shop)
Rocky Mount Mills
1139 Falls Road
Rocky Mount, NC
Register
Directions
Craft beer is a fast-growing business with more opportunities on the horizon! Brewing enterprises are projected to grow by more than 5,000 operators over the next five years, while total employment of workers in craft brewing will rise by 4.7% to 11,514 workers according to IBIS World, Craft Beer Production, IBIS World, August 2016.
Learn what it takes to develop a successful microbrewery business from two experts in the field. Attorney, John Szymankiewicz is the founder of The Beer Law Center and wrote "Beer Law: What Brewers Need to Know." Four of John's books will be given in a drawing at this seminar! Audra Gaiziunas, co-facilitator, Brewed For Her Ledger LLC, has served 110+ brewery and cider clients from coast to coast in the areas of strategic finance, accounting information systems, marketing management?, and strategic operations.
Join us for this informative session to learn about:
12 Steps to Better Number Crunching
Creating a Business Plan
Branding Your Brewery
Business Environment
Getting Started
Managing Your Brand (the legal side)
Managing Your Business
Managing Your Exit
John Szymankiewicz
?Founder of Beer Law Center and the head of the corporate and business practice areas of Matheson and Associates, PLLC. John’s practice is focused on alcohol law and regulation, corporate and contracts law, and advising small businesses. As a home brewer for nearly 20 years, the move to practice alcohol regulation law was a natural fit. He knows the distinction between a taproom and a brewery and how distribution/franchise laws can affect your business.
Audra Gaiziunas
?After serving as Dogfish Head's Controller and Mother Earth Brewing's CFO, Audra Gaiziunas launched her own consultancy, Brewed For Her Ledger LLC, in 2013. As a fractional CEO/CFO for craft beverage, Audra has served 110+ brewery and cider clients from coast to coast in the areas of strategic finance, accounting information systems, marketing management, and strategic operations. 70% of her clients are startups. When she isn't consulting, you'll find her homebrewing, writing, speaking, trail running, and enjoying the beautiful outdoors of Asheville, NC.
Beer Law: What Brewers Need to Know
We're feeling very merry! Attend for a chance to receive a free book!
Drawing! Four copies of John's book, "Beer Law: What Brewers Need to Know" will be awarded to selected participants.
Small Business Center at Nash Community College
522 N. Old Carriage Road, Rocky Mount, NC 27804
252.451.8233 nashcc.edu/sbc trpeaden297@nashcc.edu